Product Manager's Role

:: Developing a long-range and competitive strategy for the service. :: Preparing an annual marketing plan and sales forecast. :: Working with advertising and merchandising agencies to develop copy, programs, and campaigns. :: Stimulating support of the service among the sales force and distributors. :: Gathering continuous intelligence on the service's performance, customer and dealer attitudes, and new problems and opportunities. :: Initiating service improvements to meet changing market needs. -no.827-